If you were to ask gamers what franchise they think is being milked due to annual releases, chances are the answer is Activision’s Call of Duty.
However, some people might not know that Ubisoft’s Assassin’s Creed series has also seen an annual iteration over the past few years.
Are they worried that people might become disenchanted with the franchise coming out like clockwork every holiday season of every year?
That’s not even an “issue” according to Ubisoft Montreal CEO Yannis Mallat. Ubi Montreal is, of course, the main studio behind the franchise, with seven more development houses pitching in to help lighten their load.
In an interview with Eurogamer at the recently-concluded GDC, Mallat was asked if he thinks fans will grow tired of the AC franchise since it’s released every year.
No…The players will tell us. Right now there are more and more coming into the franchise, so I don’t see that day.
Yannis states that when you have “quality content,” the frequency in which the game’s released isn’t an “issue” at all. Quite the opposite, in fact. He thinks that gamers “are happy” with their yearly releases,
It’s our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all…On the contrary, people expect more and more of that content. So it’s natural to be able to provide that content. The gamers are happy and it’s our job to make them happy.
Do you agree with his statements? If so, then you might be happy to know that even if Assassin’s Creed IV: Black Flag isn’t even out yet, Ubisoft is already hard at work on the next one, which we presume will be out in 2014.
Is the Assassin’s Creed franchise in danger of losing its core fans due to being “milked” or is Yannis right in that fans are happy seeing an AC game every holiday?