How are Sony making such a powerful next-gen console and keep it cheap? By making a loss. Sony will lose around $60 on each $399 console sold, due to hardware costs. Eurogamer has been told by “well placed sources”.
Masayasu Ito, Senior Vice President at Sony denied the figures, but only because he believes they’ll earn the money back on PlayStation Plus memberships. Ito wouldn’t reveal if consumers would need to buy one or more launch game for Sony to actually make a profit on the console.
Ito did say that the PlayStation 4 will reach a profit point much sooner than the PlayStation 3. The Wii U was also sold at a loss until bought with a game, and look how well that did!