Rest in peace, EA’s Online Pass program

According to EA senior director of corporate communications John Reseburg, as of today, the company’s Online Pass program is no more.

“Yes, we’re discontinuing Online Pass. None of our new EA titles will include that feature,” said Reseburg. I’m sure gamers around the world just screamed, “YAAAAYYYYY!!!!!”

For numerous EA games, like Battlefield 3 and Madden NFL, an Online Pass was required in order to access the game’s online features, such as multiplayer. The code could only be used once, and if you bought the game used or you decided to play it on another console, you needed to buy a new Online Pass code.

According to Reseburg, EA paid attention to the negative feedback it got from players:

Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.

With all the negative press EA receives, this move will probably win back some gamers’ hearts. It remains to be seen how other publishers who use an online pass system will respond.

Source: VentureBeat