Negativity about Xbox One was a “very useful source” for PS4 marketing choices

Many of the Xbox One’s policies did not go down so well at E3. Microsoft soon revised these policies in an attempt to win back fans, but Sony had already struck with a smart strategy that left Microsoft battered and bruised.

During their E3 presentation, Sony detailed their plan of allowing everything that the Xbox One disallowed. Used games and always on were the biggest turn-offs about the Xbox One, and Sony reassured the audience that the PS4 would be both embracing used games, and not requiring users to be constantly online.

The reaction of this announcement was an explosion of cheers, with some even repeatedly chanting “Sony” over and over again. Sony’s E3 presentation was a success, with the Xbox One’s shortcomings helping massively in the PS4′s domination.

User’s concerns about the Xbox One had reached Sony’s ears long before E3. SCE Worldwide Studios president Shuhei Yoshida told Famitsu magazine how the reaction of gamers was a “very useful source” for them.

There were lots of people who gave their opinions on that issue to my Twitter account before E3… It’s not that our hardware policies are decided strictly based on user reaction like this, but when we were thinking about what we had better bring across and how to bring it across, it was a very useful source.

The Xbox One’s unpopularity made Sony’s job a lot easier. Sony simply looked at what gamers hated about the Xbox One, and then shaped the PlayStation 4 to deliver the exact opposite.

Do you think Sony would have been as successful at E3 without the Xbox One’s “assistance”?

Source: Polygon