EA registers axebattlefield4sweeps.com, hints at free stuff for using Axe products

This may seem a little strange but for some reason EA has registered the domain axebattlefield4sweeps.com, whilst there is nothing there yet I’m guessing they’ll be giving away free stuff with packs of Axe Body Spray or something. I should think it would be Battlepacks, which are Battlefield 4‘s version of those found in Mass Effect 3.

What do you guys think it could be and more importantly will you buy Axe products if you’re gonna get free shit for Battlefield 4?

Thanks to NeoGAF for the spot!