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Ubisoft claims it has “proven” the Assassin’s Creed franchise is relevant, and “it has a long way to go”

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While Activision has been the butt of jokes when it comes to milking franchises with their Call of Duty series, they’re not the only ones “milking” a franchise for all its worth.

Publisher Ubisoft’s Assassin’s Creed franchise has also seen a yearly release since Assassin’s Creed 2. This year won’t be different, as Assassin’s Creed IV: Black Flag is set to sail into current and next-gen platforms later this year.

In an interview with OXM, creative director Jean Guesdon mentions that he thinks the AC franchise has proven itself to be “relevant,” and “has a long way to go” when asked he’s worried that players are getting weary of seeing a new Assassin’s Creed game every year.

I think we have proven that this franchise is relevant, and that it has a long way to go. Our job as developers of this new opus is to surprise players and bringing fresh, different ideas, while at the same time ensuring that what makes AC such a standout franchise remains intact.

Seeing as the Assassin’s Creed series has been Ubisoft’s best-selling games year after year, Guedson might have a point.

Do you agree with his statement or do you think it’s just a matter of time until people get tired of seeing the game every year?

6 comments on “Ubisoft claims it has “proven” the Assassin’s Creed franchise is relevant, and “it has a long way to go”

  1. he has a point for sure, the AC games are awesome in the single player, what it’s made for of course, the multiplayer isn’t very succesfull but that doesn’t matter for AC but in a few years, if they keep creating those typical AC games, it will get boring for alot of people, there might be some new and awesome moves to discover etc.. but after all it’s all kind of the same game it was in the beginning. i’m not saying this will be so but it’s just my opinion.

    • Same here. The single player is great in AC games but if they release a game every year, I think that will reduce the time the devs have to polish the game up. Its hard to build an amazing game in under a year.

  2. If they don’t keep the game fresh then it does run the risk of becoming stale. But judging by the looks of black flag, i don’t think that’s the case, I can’t wait for more epic naval battle and maybe customize my own ship.

    • Imo AC games have become very stale, almost like CoD. They’ll add new things in there sure but the problem is there’s not enough new additions and changes that make it more fresh. Think about it, if Ubisoft had just simply waited longer to release AC3, we probably could of had these same new additions that are in AC4 already. Because the developers would have more time to put more focus and ideas in each game.

      Sadly, I don’t think many gamers realize this yet, so Ubisoft will continue to leave out ideas and save them for the next the game because of time constraint and gamers will continue to claim that each AC game has many new big features when they only have 2 or 3. As I sad with AC3 you can’t have a quality game if you release it every 1 or 2 year.

      Fans claimed that AC3 was gonna be great because Ubisoft said it was in development for 3 years. That really means nothing as they can develop the game by just talking about it and making artwork but then only actually started working on the game (such as programming and doing bug tests) for maybe only 1 year.

      Now most of those same fans who thought AC3 was going to be great because of the 3 year development now say it’s one of the weaker and buggiest AC games.

  3. Ok to the idiot talking about dev times… Ubisoft has some 4 different studios working on Assassins Creed games, agree it was getting stale when Revelations was released. That game was ok but it felt like the previous game just with a different setting. AC3 had been in development for 3 years-however about half that time was spent on making a new engine (which as COD comparisions are popular, understandably so, however when did COD last get a new engine? if it EVER has till this years COD:Ghosts?) Now AC3 was buggy although considering it’s scale it could’ve been worse and I think the bugs were overexagerated abit- go look at ANY Bethesda softworks games and then we’ll talk again about buggy games. Now most of the complaintes people have about the game actually end up if you break them down, they end up being due to it’s setting… personally I really enjoyed the game, and the flaws in some of the missions structures I was able to ignore because the game was good, yes I can see how the story might’ve been too political for some, I didn’t mind a storyline that you had todo abit of thinking about what was going on and who was really in the wrong? It really didn’t feel completely like an AC game, and I didn’t get attached to Connor the way I did ezio and altair. The modern day sections were meh as ever. Now the best bit of AC3 the naval battles has been expanded into a whole game, over the course of about 2 years with at least one large studio working on it, and from appearances they seem to have gone more RPG than ever before. Personally I think AC could do with a years break next year however not because they are rushing it’s development/games are getting too stale but infact because of brand fatuige, if they give it a break it’ll last longer than if they don’t no matter how much they innovate and change with each entry.


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