Origin is a service, not a drive for transactions say EA
Authored by Patrick Day-Childs
Executive Vice President of EA, Andrew Wilson has reaffirmed that Origin, EA’s digital game shop is a service and not just a way of hammering customers into performing transactions. GamesIndustry.biz has discovered during an interview with Wilson.
“I think when I look at the journey that service has taken, I think the transaction component of that service has taken a disproportionate amount of the communication and mindshare of what we really try and provide, and the barrier that that puts in between you and the game that you want to play.”
“let’s put Origin front and center due to the perception that we were trying to drive the transaction, and where we are today is Origin is really only there to help your games be better, more seamless, and more fun, and allow you to play them with your friends more easily.”
How do you feel about this? To me, Origin has always been that annoying loop that I have to jump through to get my games. And to be honest, I wouldn’t mind if EA admitted it was to drive transactions, that’s what a company does, earns money. It’s an interesting move, and the whole interview is well worth a read.