Nintendo of America boss on PS4/Xbox One: “I don’t think consumers buy hardware just because it’s sexy and new”
Authored by Zarmena Khan
Nintendo of America boss Reggie Fils-Aime’s has offered his opinion on Microsoft’s and Sony’s next-gen consoles. According to him, people aren’t going to buy the new hardware just because it’s “new” or looks good. Speaking to Kotaku, he said:
I don’t think consumers buy hardware just because it’s sexy and new. I think consumers buy hardware because of the experiences they can have on them. That’s why, for us, having a strong holiday line-up is so critically important. Systems that generate pretty pictures by themselves aren’t selling propositions and all you need to do is look at the last generation to see the evidence. And that’s true whether you look at the home console space or the handheld space. It’s not about the graphics by itself. It’s about the entire experience.
Come to think of it, Fils-Aime does have a point. In the last generation, Nintendo Wii’s software and hardware sales beat PS3′s and Xbox 360′s by more than a mile. It had nothing to do with pretty looking graphics or what gamers would call “a great line-up of exclusives.” It boiled down to experiences and with the Wii being geared towards casual gamers of all ages and families, it marked its success. The Wii U couldn’t replicate that despite introducing new features and better technology than its predecessor.
However, Fils-Aime is a bit too late in giving that advice to his own company. At this rate, Nintendo’s chances of revival look bleak in the next-gen.