Microsoft: “We do things that aren’t found on other platforms”
Authored by Patrick Day-Childs
At the Citi Global Technology Conference Microsoft held a talk and then allowed people to ask questions. Xbox chief marketing officer Yusef Mehdi was there to answer when someone asked if Microsoft believes gamers will have to just buy one console.
“Competitively speaking, I feel like we have a much better and more complete value proposition. We do things that aren’t found on other platforms. The Kinect is a huge piece of differentiation, and the fact that we do entertainment and gaming.”
I don’t know about you, but I hate kinect so I’m glad I don’t see it everywhere.
“We wanted something to really differentiate that lets you play games as if you’re playing movies and we wanted to break the barrier of being able to voice control your television. So to do that, we added a lot of capability. For $499, we think the value we provide for that is a very good deal. We feel that we’ve done the right balance. And if you look either the pre-orders that we’ve been sold out for weeks, or do price-adjusted inflation on the 360, it’s actually pretty comparable.”
I get the pre-orders, but really I think a lot of people are struggling with money, so trying to justify that price tag is pretty hard… As for voice control on your TV, is it that hard to pick up the remote?
“We’re trying to provide a central device in the living room that for the first time can unify all forms of entertainment in one simple effort. We don’t just want to unify it, but then allow literally with your voice to control your television. We think TV’s will truly become smart TV’s where you can browse and do Skype communication and interactive television. Xbox One is key to opening up that world of next-generation entertainment.”
We all knew Microsoft were trying to make an entertainment hub, but is it really necessary? As long as they don’t drop their gaming power, I don’t mind. But they need to remember, games come first.