EA thinks Nintendo is “falling down on the job” when it comes to mobile games
Authored by Tyler Colp
At D.I.C.E Europe today, EA’s Richard Hilleman spoke about the rise of mobile gaming and how it’s hurting traditional console and game companies.
He mentioned how Nintendo helped him learn from games, but at the same time he expressed where it is losing against Apple’s ubiquitous iOS ecoystem of games.
“I thank Miyamoto for that,” he said. “But he’s falling down on the job. And for the past five years that job has been taken over by a dead guy from Cupertino.”
It’s no secret that millions of people play games on Apple devices; it’s why EA is trying to find success on the platform.
“We’ve asked for too much time, too much skill, and too much money, sometimes all at once.”
“Customers today… are generally looking for a single fabric of play. They want their game where they want it, when they want it, and at a price they can defend to other people.”
Source: GamesIndustry International