E3 2013: EA says that the online pass “is staying dead”
Authored by Andrew Esposito
We reported back in May that EA was eliminating their Online Pass program. Well today, gamers can rest assured that the Online Pass will not be coming back anytime soon.
Electronic Arts’ President of EA Labels Frank Gibeau talked to Joystiq about the online pass.
“It’s dead, it’s dead, it’s deep-sixed, it’s at the bottom of the Mariana Trench.”
“We’re not crafting a strategy to bring the Online Pass back, you will not need to input codes to unlock your game, it’s not going to happen.”
Gibeau then moved on to discuss that the company’s decision to kill the Online Pass was not directly related to Microsoft’s Xbox One DRM policy. Gibeau called the Online Pass program “flat out dumb.”
“The amount of money that we made, it didn’t replace the amount of frustration we put on our customers and it didn’t offset the reputation damage it caused the company. So we said ‘it’s not worth it,’ and so the idea was, look, ‘don’t do stuff like that anymore.”
This is great news for gamers.