Capcom cites popular fashion brands to help give Resident Evil more youthful exposure
Authored by Nadeem Najdi
Capcom will be switching up the marketing and development for future Resident Evil titles.
The company has come to the realization that the “main user group” for the Resident Evil franchise is now in its late 30s to 40s. On their investor relations website, Capcom noted the growing age of fans as a risk as they will eventually outgrow video games completely.
The answer, it seems, is to try and appeal to a younger audience of gamers. This will facilitate bringing in new players and introducing them to the Resident Evil games. Apparently, brokering partnerships with fashion magazines is just one part of this endeavor.
Whether that would do any good for growing the franchise is anyone’s guess at this point, but this is certainly depressing news to series fans. I feel your pain.