Activision: We’ve shown some “real innovation” and an “appetite” for “risks”
Authored by Matt Hadden
Activision are generally under a lot of fire most of the time for churning out the same old things with Call of Duty each year, and this year is yet again no exception. Despite the fact they are making the move to next-gen I don’t really see any major improvements in their engine, after all, they had to say they had fish AI in it for god’s sake. This then later turned out to be a “joke” though remember so its all good, there are some innovative things, right?
Either way, the CEO at Activision, Eric Hirshberg, has been talking to CVG about the “innovators dilemma,” and has said that they have shown some “real innovation” over the years.
I know, but you’re suggesting that we don’t do that already when we’re working on two new genres and new IPs at the same time. I think there is a false narrative that all Activision wants to do is put out a Call of Duty every year, when in fact we’ve shown some real innovation and appetite for risk.
I think that publishers which have wider and ‘more diverse’ slates are far less risky than us, are far less creative. Just because you have a game in every genre does not mean you’re creative.
So, what we do is certainly a strategy that’s not for everyone, and it’s not the only way to make good business, but it works for us. It’s something that pre-dates me, it’s something Activision has done for many years.
Activision has of course branched out into other games such as the hugely popular kids game Skylanders Giants, and that seems to have worked well for them so its not all about them throwing out another Call of Duty each year. The question still remains though, have they really taken “risks?” Let us know what you think and whether or not you agree.